VIVA! has been featured in a number of prominent trade publications. Keep reading for more details about publications that are talking about this innovative, new brand.

The winner of the GPN/Master Tag Marketing Innovation Award shows us that plants sold in chain stores don't have to become commodities when the brand is geared to not only sell itself, but differentiate both grower and retailer.

Added Value for the Mass Market
By Chris Beytes
Green Profit, February 2002

One criticism of America's mega greenhouse operations with their "1,000 acres in 10 states" mentality is that there'll be no room left for smaller, regional growers and their specialized products and services.

Now a group of these regional growers are banding together to provide an alternative to the biggest of the big growers, combining the strength of national programs with the personal touch of the small grower. Called Floragem, the nationwide network will develop and share best practices in plant production, branding and service programs.

A Budding Business Emerges
By Laura Elia
Greenhouse Grower, December 2001

Two years ago, Ken and Deena Altman, owners of Altman Plants, Vista, CA, had a vision: to unite top regional growers throughout the country into one marketing group. Their goal was to provide nationally consistent, high-margin programs to large chains and independent garden centers. Today, that goal is emerging in the form of Floragem.

Floragem: Regional Growers' Plan for National Presence
By Chris Beytes
GrowerTalks, December 2001

Are you a high-quality, creative wholesale grower with a well-established merchandising program for your mass-market customers? Are you looking for a way to add even more value to your products? If so, the Floragem grower network may be for you.